Click here to download the final program for CIP FORUM 2018!  

CIP Program


Between 200-250 persons will participate in the three days of activities. The event starts on Sunday morning with a seminar on the Digital Transformation in India. In the afternoon, a number of parallel workshops and roundtables are organized around subjects of current and future education, research, and innovation projects at CIP. The Monday focus in Digitization will include discussions on the transformation towards a digital economy and society, exemplify emerging technology areas such as IoT, artificial intelligence and machine learning, big data, and blockchain. The Tuesday focus on Globalization will discuss the emerging role of China as an innovation leader starting with China’s policy ambitions and elaborating on the development of the country’s IP ecosystem, innovation drivers, and strategies for cross-border collaboration. During the lunch sessions and the mingle events, partner and student interactions will be facilitated, including a pitching event. Participants are encouraged to challenge the students’ business concepts and hypotheses in what we hope will stimulate a great exchange of ideas.

Sunday, Sep 23
08:30-11:30
Digital Transformation in India
Venue: School of Business, Economics and
Law, University of Gothenburg


Chairperson:
• Shubhashis Gangopadhyay, Research Director, India Development Foundation

Speakers:
• Rentala Chandrasekhar, President, National Association of Software & Services Companies and fm Secretary of Department of Telecommunications, Government of India
• Awadhesh Kumar, CEO and Promoter, Quenext Decision Science and Technology Pvt. Ltd.
• Jitender Singh Minhas, CEO, IAMAI Startup Foundation

11:30-12:30
Lunch
Venue: School of Business, Economics and
Law, University of Gothenburg


For the convenience of those participating in the afternoon workshops/roundtables, an informal lunch from 11:30-12:30 has been organized at the venue, School of Economics, Business and Law.

12:30-16:00 (with coffee break 14:00-14:30)
Workshops and Roundtables
The Sunday activities at CIP FORUM provide an opportunity for in-depth dialogue of key topics related to ongoing CIP projects and potential new areas of increasing concern for our diverse stakeholders. The goal is to provide a venue for constructive discussions and critique on the content and direction of current projects and define the relevance and core issue for new areas of future inquiry from a multi-stakeholder perspective. Please click to see the detailed program.
Venue: School of Business, Economics and
Law, University of Gothenburg


1. Transforming Trade Secret Management: Managing Confidential Business Information as an Asset
This workshop will explore the realities and possibilities of managing knowhow, data, and other confidential business information as a commercially valuable asset. The first session will be descriptive, exploring how businesses currently use trade secrets to maintain a competitive advantage, to develop new products, and to collaborate with business partners. We will consider how law and business -- national legal systems and the current state of management practices -- affect how companies manage their trade secrets. The second session will consider what could be done to help businesses make better use of trade secrets. We will consider what changes in law and business practices could improve trade secret management and how best to implement such changes.

Moderators:
• Haakon Thue Lie, Chairman and Founder, Leogriff and Industrial PhD candidate, NTNU and CIP
• Mark Schultz, Professor, Southern Illinois University School of Law
• Carl-Oscar Rosén, Alumni, CIP

Speakers:
• Donal O'Connell, Managing Director, Chawton Innovation Services
• Bengt Domeij, Professor, Uppsala University
• Philip Ideström, Commerical Manager, SAAB and CIP Alumni
• Robertha Höglund, Head of Intellectual Property, Elkem and CIP Alumni

2. Intellectual Property as Gatekeeper in the Digital Economy
The topic for this workshop is Intellectual Property as gatekeeper in the Digital Economy. The presenters have been asked to think freely as to what “gatekeeper”, “digital economy” or even “intellectual property” could mean today and to connect it to one or more fields of IP law. Their presentations and roundtable discussions during this workshop will serve as an introduction to the Plenary session on Monday, September 24th (11:00-12:15) entitled The Digital Economy: What is the role for intellectual property?. Discussing questions regarding how IP law and its constructs affect the digital economy, the political economy and new technological solutions and innovation, the workshop invites participants interested in broader political, philosophical and theoretical questions that frame IP law.

Moderators:
• Merima Bruncevic, Deputy Director, CIP and Senior Lecturer, University of Gothenburg
• Fiona Macmillan, Corporation of London Professor of Law, University of London and Visiting Professor, University of Gothenburg

Speakers:
• Dan McCurdy, CEO, Provenance Asset Group
• Jule Sigall, Associate General Counsel, IP Policy & Strategy, Microsoft
• Kevin Madigan, Assistant Director, Center for the Protection of Intellectual Property, George Mason University
• Marta Iljadica, Lecturer, University of Aberdeen
• Shane Burke, Lecturer, Cardiff University

3. Transformation of the Chinese Patent System
The Chinese government announced the “innovation-driven” development strategy to promote the economic and social development of the country in the 18th National Congress of the Communist Party of China in 2012. However, China faces a number of serious challenges in implementing the strategy. One of them is that IPR protection is inadequate and infringement is rampant. The Chinese government acknowledged this problem and pledged to implement “more stringent IPR protection”. The scheduled fourth amendments to the Patent Law and the establishment of the specialized IP courts in Beijing, Shanghai and Guangzhou at the end of 2014 revealed that the Chinese government is indeed making serious efforts in the promised direction. In addition, China amended the Law on Promoting the Transformation of Scientific and Technological Achievements in October 2015, which was an important step in removing the barriers for technology transfer from academy to industry. In the workshop on the Chinese patent system, speakers from leading Chinese universities, law firms and companies are invited to discuss the latest development of the Chinese patent system and share their views on the implication of the transformation to domestic and international companies.

Moderators:
• Prof. Can Huang, Co-Director, Institute for Intellectual Property Management, School of Management, Zhejiang University, Hangzhou, China
• Prof. Frans Greidanus, Co-Director, Institute for Intellectual Property Management, School of Management, Zhejiang University, Hangzhou, China

Speakers:
• Suli Zheng, Institute for Intellectual Property Management, School of Management, Zhejiang University and Jiliang University, Hangzhou, China
• Elaine Wu, Office of Policy and International Affairs, USPTO
• Guobin Cui, Associate Professor, Tsinghua University School of Law
• Daniel Yan, Senior Director and Head of Intellectual Property & Standards (China), Philips
• Yu Cao, Vice President, Zhejiang IP Exchange Center, Hangzhou, China

4. Capturing and Extracting Value from Data
With the increasing amount of data available and the emergence of advanced data analysis tools such as machine learning and big data analytics, data assets are becoming increasingly valuable to companies worldwide. Clear best practices as to how to best manage and capture the value of data, however, have yet to evolve. In this workshop, we will discuss data from the perspective of an asset and property within new data-driven business models as well as explore the use of data as innovation information used for advanced analytics for IP, technology, and business intelligence.

Moderators:
• Hannes Forssberg Malm, VP, Customer Solutions, Richardson Oliver Insights
• Amna Hamza, Alumni, CIP

Speakers:
• Björn Johansson Hegis, Partner, Roschier
• Erik Oliver, Partner, Richardson Oliver Law Group
• Julian Nolan, CEO, Iprova
• Björn Ulmer, Managing Director, PatentSight
• Nigel Swycher, CEO, Aistemos
• Jard Van Ingen, CIP Alumni
• David Genelöv, Xerox and CIP Alumni

5. Developing Digital Platform Business Models and Competitive Advantage
Digital platforms are disrupting traditional industries and redefining competitiveness. This leads to a new landscape where SMEs can rapidly penetrate traditionally tech-adverse industries, from taxi to banks to hotels and beyond. This session will discuss the role of strategic asset management and control mechanisms for the growth and competitiveness of digital platforms in general and provide a particular look at the Swedish unicorns as examples.

Moderators:
• Magnus Eriksson, Project Leader, CIP
• Karla Soler Riba, Researcher, CIP

Speakers:
• Erik Brandberg, Business Development, Spotify
• Simon Fouladi, COO, Precisely
• Mattias Sundström, CTO, Adnavem
• Roberto Perez Carbajal, Patent Manager, Zenuity
• Michel Westher, CEO, Knowly
• Sarah van Santen, Phd Student, Chalmers

6. Digital Disruption in Pharma and Healthcare
Moderators:
• Karl Maack, PhD Candidate, Sahlgrenska School of Innovation and Entrepeneurship
• Vicente Barbera Navarro, Market Researcher, OnDosis

Speaker:
• Bernard Munos, Senior Fellow at FasterCures, Milken Institute

7. IP Management in Industry 4.0
Advancements in the fields of e.g. artificial intelligence, machine learning, digital product co-development and supply chain management are reshaping the way companies compete. This development very rapidly introduces new IP strategic challenges across industries and puts pressure on IP departments to realign their operations to support their businesses. This session will provide an overview of key issues and will engage participants in an IP strategic exercise and following discussion to jointly advance best practice.

Moderator: Jens Bördin, CEO, Konsert Strategy and IP and CIP Alumni

Speakers:
• Raymond Millien, VP, Global Chief IP Counsel, Volvo Car Group. CIP Advisory Board Member
• Ruud Peters, CEO at Peters IP Consultancy B.V. and fm Chief IP Officer and Executive Vice President at Koninklijke Philips N.V. CIP Advisory Board Member
• Erik Wintzell, IP Intelligence Analyst, Volvo Group and CIP Alumni
• Johan Wiklund, Associate, Konsert Strategy & IP and CIP Alumni
• Marcus Andersson, Alumni, CIP

8. Blockchain Technology and Applications in Theory and Practice
This session will provide an overview of blockchain technology focusing on its fundamental features and areas of potential application from both a theoretical and practical perspective. Participants will take part in an interactive experience where potential blockchain applications will be designed and tested.

Moderators:
• Juho Lindman, Director of GU Blockchain Lab, Swedish Center for Digital Innovation, and member
of CIP Academic Faculty
• Amanda Elfström, Grants and Innovation Office, UGOT, and CIP Alumni

Speakers:
• Rikard Lindgren, Professor, University of Gothenburg
• Lidija Polutnik, Professor, Economics Division, Babson University
• Andreas Nilsson, Head of Research & Innovation, Intelleqt Information Technologies
• Johan Magnusson, Co-Director, Swedish Center for Digital Innovation
• Peter Altmann, Senior Researcher, RISE Viktoria

9. Open Source and Standardization
Moderators:
• Mirko Boehm, Founding Partner and CEO, Endocode and European
Representative, Open Invention Network
• Bowman Heiden, Co-Director, CIP

Speakers:
• Nikolaus Thumm, Senior Fellow, European Commission, Joint Research Centre
• Jimmy Ahlberg, Defensive IPR Strategist, Ericsson
• Suzanne Munck, Chief Counsel for IP/Deputy Director, Policy Planning/U.S. Federal Trade Commission

16:00-16:30
Coffee break
Venue: School of Business, Economics and
Law, University of Gothenburg

16:30-18:00
The Vera Project
Venue: School of Business, Economics and
Law, University of Gothenburg


The Vera Project
The Vera Project, initiated by CIP in 2017, focuses on increasing gender diversity in the IP and tech field. Through the project we are looking to elevate the discussion on diversity in tech and IP, and evaluate what type of activities and actions that catalyzes positive development. Through the Vera Project we will highlight female leaders in our field, and ensure our students can find role models they can identify with.

The project will be in focus all throughout CIP FORUM 2018 and in this session we will launch the discussion.

Moderator: Anna Holmberg, CIP

Discussants:
• Maaike van Velzen, Head of IP Portfolio Management, Philips and CIP FORUM Chairperson
• Keith Bergelt, CEO, Open Invention Network and CIP FORUM Chairperson
• Suzanne Munck, Chief Counsel for IP/Deputy Director, Policy Planning/U.S. Federal Trade Commission
• Iben Hassum, Senior Director IPR & Licensing, Chr. Hansen. CIP Advisory Board Member
• Teresia Fredriksson, Ericsson
• Raymond Millien, VP, Global Chief IP Counsel, Volvo Car Group. CIP Advisory Board Member

18:00-20:00
Welcome Event
Venue: School of Business, Economics and Law, University of Gothenburg


We welcome all participants to join us for a mingle event on Sunday evening. We look forward to sharing the launch of CIP FORUM 2018 with all our close colleagues and partners

Monday, Sep 24 - DIGITALIZATION
08:30-12:15
Plenary
Venue: Wallenberg Conference Center,
University of Gothenburg


08:30-08:35
CIP Welcome – Transforming Knowledge into Wealth and Welfare
Anna Holmberg, CIP FORUM Director

08:35-08:50
Chairpersons Introduction – The Opportunities and Challenges of a Global, Digital Economy
• Maaike van Velzen, Head of IP Portfolio Management, Philips
• Keith Bergelt, CEO, Open Invention Network

08:50-09:30
Innovation in the Age of Technological Ignorance and Hypocrisy
Aric Dromi, Chief Futurologist, Volvo Car Group. Digital Philosopher and Professional Troublemaker

09:30-10:00
Digital Disruption: The Emergence of Data-Driven Business Models
Talal Shamoon, CEO, Intertrust

10:00-10:30
Panel Discussion
Moderator:
• Maaike van Velzen, Head of IP Portfolio Management, Philips
• Keith Bergelt, CEO, Open Invention Network

Discussants:
• Aric Dromi, Chief Futurologist, Volvo Car Group and Digital Philosopher and Professional Troublemaker
• Talal Shamoon, CEO, Intertrust
• Bernard Munos, Senior Fellow at FasterCures, Milken Institute

10:30-11:00
Coffee Break
Venue: Wallenberg Conference Center,
University of Gothenburg

11:00-12:15
Plenary
Venue: Wallenberg Conference Center,
University of Gothenburg


The Digital Economy: What is the role for intellectual property?

Moderator: Dan McCurdy, CEO, Provenance Asset Group. CIP Advisory Board Member

Discussants:
• Fiona MacMillan, Corporation of London Professor of Law, University of London and Visiting Professor, University of Gothenburg
• Kevin Madigan, Assistant Director, Center for the Protection of Intellectual Property, George Mason University
• Jule Sigall, Associate General Counsel, IP Policy & Strategy, Microsoft
• Patrick Hofkens, Director, IPR Policy, Ericsson

12:15-13:30
Lunch and Exhibition
Venue: Wallenberg Conference Center,
University of Gothenburg

13:30-16:30 (coffee break 14:45-15:15)
Breakout Sessions
Venue: Wallenberg Conference Center,
University of Gothenburg


1. IoT/Industry 4.0
This session will focus on the digital transformation of industrial firms in what is often termed, Industrial IoT or Industry 4.0. Different digitization perspectives will be explored including the transformation of products to digital services and the creation of IoT platforms, which will lead to new business models and IP strategies. The session will raise fundamental questions concerning how value will be created in Industrial IoT eco-systems, which actors are best positioned to extract value, and how access to IP will be managed in a way that incentivizes innovation and collaboration across the multiple technology layers. The case of autonomous driving will be explored from a technical, business, and regulatory perspective to illustrate the innovation challenges.

Chairpersons:
• Raymond Millien, VP and Chief Global IP Counsel, Volvo Car Group
• Nora Frostbrink, IP Portfolio & Strategy, Volvo Group and CIP Alumni

Speakers:
• Ruud Peters, CEO at Peters IP Consultancy B.V. and fm Chief IP Officer and Executive Vice President at Koninklijke Philips N.V.
• Kristina Andersson, Legal Counsel, NEVS
• Gabriele Mohsler, VP, Patent Development, Ericsson
• Suzanne Munck, Chief Counsel for IP, Deputy Director, Policy Planning, U.S. Federal Trade Commission
• Nicolas Preisig, Head of IP, Emerson Automation Solutions

2. Artificial Intelligence, Machine Learning, and Big Data
This session explores the development of artificial intelligence (AI), machine learning (ML), and Big Data (BD) as both separate and interrelated phenomena with unique technical, commercial, and legal implications. In addition different roles for AI/ML/BD systems will be discussed, including the role as an inventor, as an analytic tool, and as a patentable invention.

Chairpersons:
• Erik Oliver, Partner, Richardson Oliver Law Group
• Amna Hamza, CIP Alumni
• Hannes Forssberg Malm, VP of Customer Solutions at Richardson Oliver Insights and CIP Alumni

Speakers:
• Florian Kolb, Managing Director, Innogy
• Jule Sigall, Associate General Counsel, IP Policy & Strategy, Microsoft
• Markus Larsson, VP, Global Business Development, PARC
• Julian Nolan, CEO, Iprova
• Yann Ménière, Chief Economist, European Patent Office
• Marcus Malek, Head of Strategy, Aistemos

3. Blockchain Beyond Cryptocurrencies
This session will focus on the current and future uses of blockchain technology in a myriad of applications beyond its well-known application in cryptocurrencies. In particular, this session will discuss the key strengths and weaknesses of blockchain and the potential opportunities and threats facing the market from a commercial and legal perspective. Furthermore the role of IP in development and access to blockchain technologies will be explored as well as the potential use of blockchain to solve practical challenges facing the IP system.

Chairpersons:
• Juho Lindman, Director of GU Blockchain Lab, Swedish Center for Digital Innovation, and member of CIP Academic Faculty
• Amanda Elfström, Grants and Innovation Office, UGOT, and CIP Alumni

Speakers:
• August Botsford, Technical Director, ChromaWay
• Anders Arvidsson, CEO and Founder, Parallel North IP and Advisory Board Member, CIP
• Björn Ulmer, Managing Director, PatentSight
• Michael Lin, Partner, Marks & Clerk (Hong Kong) and Board Member, IIPCC

16:45-18:00
The Transformation of the IP Profession in the Digital Economy
Venue: Wallenberg Conference Center,
University of Gothenburg

Chairperson: Suzanne Harrison, Principle, Percipience

Panelists:
• Susann Vahlenbreder Hecht, VP, Volvo Group IP, Volvo Group
• Ruud Peters, CEO at Peters IP Consultancy B.V. and fm Chief IP Officer and Executive Vice President at Koninklijke Philips N.V. CIP Advisory Board Member
• Jens Bördin, CEO, Konsert Strategy & IP and CIP Alumni
• Kent Richardson, Partner, Richardson Oliver Law Group. CIP Advisory Board Member
• Dan Crouse, CIPO, Aon Intellectual Property Solutions

18:00-19:00
Mingle
Venue: Wallenberg Conference Center,
University of Gothenburg


We welcome all participants to enjoy some refreshments.

Tuesday, Sep 25 - GLOBALIZATION
08:30-12:15
IP and Innovation in China
Venue: Wallenberg Conference Center,
University of Gothenburg


08:30-08:45
Welcome Address

08:45-09:15
Keynote: Chinese IP and Innovation Policy
Frans Greidanus, Professor and Co-Director, Institute for Intellectual Property Management, School of Management, Zhejiang University

09:15-10:30
IP and Innovation Within China and Between China and the West – Key Impact Areas
This session is intended to provide an overview of the growing and evolving IP/innovation eco-system in China. The goal is to Identify the key factors in the China IP eco-system, and how they impact the creation and commercialization of IP within China and between China and the West, which will be further elaborated on in the following sessions.

Moderator: Damon Matteo, CEO, Fulcrum Strategy and CIP Advisory Board Member

Panelists:
• Can Huang, Professor and Director, Institute for Intellectual Property Management, School of Management, Zhejiang University and CIP Advisory Board Member
• Daniel Yan, Senior Director and Head of Intellectual Property & Standards (China), Philips
• Goubin Cui, Associate Professor, Tsinghua University School of Law
• Luke Minford, CEO, Rouse

10:30-11:00
Coffee Break
Venue: Wallenberg Conference Center,
University of Gothenburg

11:00-12:15
The Evolving IP Ecosystem in China
Venue: Wallenberg Conference Center,
University of Gothenburg


The Evolving IP Ecosystem in China
This session seeks to highlight the key aspects of the IP eco-system in China, the sources of impact, its evolution, and its misconceptions. In addition, the discussion will compare/contrast the developments in China with those abroad to offer the basis for establishing cross-border understanding (i.e. how to reconcile and operate effectively between the disparate IP regimes). Ideally, this will also render best approximations for what to expect in the future, both in terms of the China in-country IP regime, but also what to expect for cross-border activities.

Moderator: Ian Harvey, Chairman, IP Center Advisory Board, Tsinghua University x-lab, Beijing; Adjunct Professor, Imperial College, London and CIP Advisory Board Member

Panelists:
• Wen Cao, Senior Partner, Principal of Shanghai Office of NTD
• Jin Ling, Executive, Rouse
• Han-Mei Tso, Partner, Osha Liang
• Suli Zheng, Institute for Intellectual Property Management, School of Management, Zhejiang University and Jiliang University, Hangzhou, China
• Fergal Clarke, Director, IP Business Analysis, Lenovo

12:15-13:30
Lunch and Exhibition
Venue: Wallenberg Conference Center,
University of Gothenburg

13:30-14:45
Innovation Drivers in China from a Technology and IP Strategy Perspective
Venue: Wallenberg Conference Center,
University of Gothenburg


Innovation Drivers in China from a Technology and IP Strategy Perspective
This session will illustrate the connection and interplay between technology strategy, business strategy, and IP strategy in China's world-view using examples of key technologies that China has decided to prioritize in the future. From this background, lessons about how to interact with the Chinese innovation economy in successful ways in general, and in particular with IP assets will be discussed. This session will also emphasize the time-domain and trajectory aspect where innovation progress, direction and advantage are destined to change rapidly as Chinese innovative ambitions grow both in the domestic market and markets abroad.

Moderator: Tim Smith, Principle, Rouse

Speakers:
• Fergal Clarke, Director, IP Business Analysis, Lenovo
• Prof. Frans Greidanus, Institute for Intellectual Property Management, School of Management, Zhejiang University, Hangzhou, China
• Holly White, Technology Consultant, Rouse
• Dr. Yu Cao, Vice President, Zhejiang IP Exchange Center, Hangzhou, China


14:45-15:15
Coffee Break
Venue: Wallenberg Conference Center,
University of Gothenburg

15:15-16:30
Cross-Border Strategies and Business Models
Venue: Wallenberg Conference Center,
University of Gothenburg


Cross-Border Strategies and Business Models
This session is focused on developing an understanding of how to develop and execute IP-centric strategies for creating and capturing commercial value between the West and China. The session will focus on identifying common ground, obviating potential conflicts, and capturing synergies. In the spirit of not being able to function optimally in any one element of a value-chain, unless you understand all of the other linked elements, this session integrates of all of the preceding perspectives into one eco-system model. A model that attendees can use, modify, and extrapolate from to develop and execute their own strategies for creating and realizing IP value in the cross-border context.

Moderator: Damon Matteo, CEO, Fulcrum Strategy and CIP Advisory Board Member

Speakers:
• Elaine Wu, Office of Policy and International Affairs, USPTO
• Kent Richardson, Partner, Richardson Oliver Law Group and CIP Advisory Board Member
• Ian Harvey, Chairman, IP Center Advisory Board, Tsinghua University x-lab, Beijing; Adjunct Professor, Imperial College, London and CIP Advisory Board Member
• Chris Bailey, Executive, IP Consultant, Rouse
• Tim Smith, Principle, Rouse
• Can Huang, Professor and Director, Institute for Intellectual Property Management, School of Management, Zhejiang University and CIP Advisory Board Member

16:30-17:00
Conference Closing Ceremony
Venue: Wallenberg Conference Center,
University of Gothenburg


• Anna Holmberg, CIP FORUM Director, CIP
• Maaike van Velzen, Head of IP Portfolio Management, Philips
• Keith Bergelt, CEO, Open Invention Network

17:00-19:00
Mingle
Venue: Wallenberg Conference Center,
University of Gothenburg


We welcome all participants to enjoy some refreshments and wrap up CIP FORUM 2018.

Click here to download the final program for CIP FORUM 2018!